If you’re like most marketers, events are part of your marketing mix. And why not? Events are a great way to drive opportunities and engage every aspect Special leads of your marketing funnel. But to host your event in a beautiful space, offer your attendees lunch (or a cocktail), and thrill them with amazing speakers, you need something that’s green and rhymes with Special leads honey. You guessed it!—you need money. So, how do you throw a successful event without blowing your marketing budget for the year?
For many marketers, the answer is sponsorship. Sponsor Special leads s help you offset event costs, usually in exchange for access to your fabulous event attendees. Sound like a good deal? That’s because it is – for both you and your sponsor. Here are the 5 steps you should take to get sponsors for your next event: 1. Identify a target list of sponsors Get organized before Special leads you dive in by creating a target list of sponsors for your event. This Special leads list should be comprised all of companies that you partner with, including agencies and consultants.
Here’s where you should look when compiling your list: Your Special leads partner ecosystem directory on your company website (like Marketo’s LaunchPoint directory) Sponsors your company has partnered with in the past Your competitors’ events – who is sponsoring those? 2. Get the numbers Before agreeing to invest in your event, your sponsors are going to want to see some Special leads numbers. Be prepared to give them the following information: How many attendees will be at your event? What is the primary job function of attendees? (e.g. marketing practitioners, sales managers)